How not to be a LinkedIn Loser with John Espirian

Learn how to build a better LinkedIn presence, with the amazing John Espirian! In his talk, John shares his knowledge about LinkedIn Marketing, focusing on tactics, profiles and content.

You’ll learn some of the big “don’ts” of LinkedIn, as well as tips for better profile settings and guidance on creating posts that get engagement.

– You’ll learn a tactical approach to LinkedIn as well as the dos and don’ts for building an effective presence.
– You’ll see settings that will enhance your profile, and you’ll learn how to create a headline that’s interesting, informative and intriguing.
– You’ll learn how to create content that stands out and that gets good organic reach.


How to build a better LinkedIn presence with John Espirian

👁 See your profile views

👀 Turn off People Also Viewed

👉 Turn on follow first mode

⭐️ Ask for recommendations
Add /detail/recommendation/write/ to your profile URL, e.g.:…/joh…/detail/recommendation/write/

🤑 Social Selling Index (SSI)

💻 Add emojis on desktop
Mac: Ctrl-Cmd-Space
PC: Windows-. (or Windows-; on some older setups)

📘 If you want to learn more about Content Marketing, we’d recommend checking our John’s book Content DNA.

💙 Follow John on LinkedIn (and make sure to send him a personalised Connection Request if you want to Connect).

🎟 If you want to learn more about LinkedIn grab a ticket to this year’s Virtual #CSMDay2020 where John will run a 2h LinkedIn workshop!