Recording of a Facebook Live session with Ben M Roberts, founder of BMR Marketing, a marketing company focused on help businesses and people to build their brands through Owned and Earned Marketing.
Why and How to Earn Marketing as well as Own it – presentation slides
What is Owned and Earned Marketing and how can businesses use it?
There are three types of marketing:
- Marketing you own
- Marketing you earn
- Marketing you pay for
Earning marketing improves your trust, credibility and authority. It uses the potential of other peoples networks and doesn’t rely on you creating more. Earned Marketing extends the reach and impact of your owned marketing!