A half-day practical workshop for freelancers, entrepreneurs and small business owners

Mastering LinkedIn for Business Growth and Lead Generation | 20 September

  • Friday 20th September
  • 9:30am-1pm
  • at CambridgeSpace

This Mastering LinkedIn  Workshop is designed for freelancers, entrepreneurs and small business owners wanting to unlock the power on LinkedIn. We’ll focus on using LinkedIn the organic way (without spending money on ads or paying for Premium features) to grow your network, find potential customers and showcase your expertise!

What we’ll cover?

  • Your profile: How to stand out from the crowd!
  • Your audience: How to find and connect with your ideal clients!
  • Your content: What content to create and share to attract the right audience!
  • Your goals: How to measure and analyse your results!

We’ll go through these LinkedIn best practices:

  • Follow vs Connect
  • Sending connection requests
  • Like, comment, share
  • Business Page vs Personal Profile
  • Follow Hashtags and create your own

Who should attend?

  • Freelancers, small business owners and entrepreneurs who want to know how to leverage LinkedIn to grow their business and get more high-quality leads.
  • Marketing and Social Media professionals who want to deepen their understanding of LinkedIn.
  • Intermediate level – this workshop expects a basic understanding of LinkedIn. We won’t go into the basics of setting and optimising your profile or the functionalities of your LinkedIn account.
  • If you’re unsure about your current level, we’ll be sharing some top-up resources prior to this workshop to get all attendees to roughly the same level.

What to bring?

  • Your own laptop for practical work – wifi available
  • Notepad and pen

What we provide:

  • Coffee/tea, light refreshments for lunch
  • Course materials to take away

+ Add-ons:

  • Follow-up resources
  • Implementation webinar in October (live or recorded)
  • 1-month free follow-up consultation (via email or messenger)

This LinkedIn Masterclass is designed for those who are looking to build a real system for growing their business and are willing to put in the work. If you’re looking for some a quick win or get rich quick magic bullet solution, it’s not for you.

Your trainer:

Lenka Koppova

Lenka is a freelance social media consultant, trainer and speaker. She focuses on helping small businesses to use social media the right way to drive growth and realise new opportunities. Lenka is also the founder of Cambridge Social Media. Aside from running twice-monthly meetups in Cambridge, she’s also the organiser of the only social media conference for Cambridge audience called Cambridge Social Media Day.