Owning the narrative (Personal branding) with Joe Glover

Recording of a Virtual Meetup with the founder of The Marketing Meetup, the positively lovely Joe Glover, about Why personal branding isn’t complete b*llshit, and how to do it better.

We get it. Personal branding is such a horrible buzzword that even uttering the syllables makes you feel guilty. But here’s the truth: it has its place, no matter what you choose to call it. In this talk, Joe shares how personal branding has impacted his own business, and how you can do it too. ⤵️


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Owning the narrative (Personal branding) – presentation slides

Why personal branding isn’t complete b*llshit, and how to do it better

‘Personal branding is your opportunity to own the narrative about you.’ – Joe Glover

Some quick tips that Joe mentioned in his presentation:

  1. Set expectations
  2. Be clear on your Why
  3. Get to know your target audience
  4. Have a strategy in place
  5. Understand customer lifecycle
  6. Measure and analyse
  7. Chill out! 😂

Recommended reading: Social Media Basics: What Are Content Pillars? – via Hello Social

Recommended follow: John Espirian for anything LinkedIn related!