Recording of a Virtual Meetup with the founder of The Marketing Meetup, the positively lovely Joe Glover, about Why personal branding isn’t complete b*llshit, and how to do it better.
We get it. Personal branding is such a horrible buzzword that even uttering the syllables makes you feel guilty. But here’s the truth: it has its place, no matter what you choose to call it. In this talk, Joe shares how it has impacted his own business, and how you can do it too. ⤵️
.
Owning the narrative (Personal branding) – presentation slides
Why it isn’t complete b*llshit, and how to do it better
Some quick tips that Joe mentioned in his presentation:
- Set expectations
- Be clear on your Why
- Get to know your target audience
- Have a strategy in place
- Understand customer lifecycle
- Measure and analyse
- Chill out! ?
Recommended reading: Social Media Basics: What Are Content Pillars? – via Hello Social
Recommended follow: John Espirian for anything LinkedIn related!