How to leverage Google and SEO

Would you like to know how to help Google find your website? Do you want more organic traffic to your online store? Are you aiming to show up in more local search results?

The guys from Loud Crowd Agency put together five practical takeaways that will help your business to get found on Google:

1. Set up Google My Business

Google My Business is a free tool that makes it easier for potential customers to find you.  It’s the panel on the right that appears when people are looking for details about you.

Take this as an example.  A customer is looking for a company that does Apple Repairs in Doncaster.  This is what they found:

Google My Business is a great way for potential customers to find your contact details and to get a sense of who you are as a business, via your photographs, videos and posts.  It is also a great way for customers to see how professional your business is, as you invite customers to write Google Reviews for you. Search on YouTube for a Google My Business Tutorial on how to get set up.

2. Upload a promo video of yourself on all the socials, including YouTube

When people are looking for your services.  Give them a good sense of who you are by creating a promo video which represents what you do.  The video can then be uploaded onto your website, YouTube, set up as a Pinned Post on Facebook, a Pinned Tweet on Twitter, an Instagram Highlight, or a LinkedIn Media as part of your Executive Summary.  If you don’t have any video footage of yourself, put a slideshow of photographs together using apps such as MoShow, Quik or Unfold.

3. Use Google Lighthouse  to test your website for speed

Google loves fast loading websites, and you’re likely to rank ahead of your competitors if your website loads faster.

How do you know the speed of each page on your website? Look at Google Lighthouse. Google Lighthouse is a free tool which not only looks at page speeds, it also looks at SEO (Search Engine Optimisation – i.e. how to get onto page 1 of Google) and best practices for your business.  Note: Google Lighthouse only works in Chrome.

4. Get Reviews on Google, Facebook and other Business Directories

Customers want to know that you are a professional business and what better way of people getting a sense of the kind of business you are than seeing Reviews from happy customers.  Encourage your customers to give you a Google Review; a Facebook Review or other Business Directories such as Free Index, Check-A-Trade, Trip Advisor.

5. Write long form articles

It’s quality rather quantity when it comes to blog posts so aim to write good long-form blog posts and sprinkle the blog posts with keywords from within your industry, but don’t go overboard with them.  Not sure what keywords are prominent in your industry? Try SEM Rush, Google Trends. For long tail keywords, when you search on Google, go to the bottom of the page, and see what your potential customers are genuinely searching for.  Write blog posts around these long tail keywords. Answer The Public is also another great place to find what people are searching for in your industry. Write long form blog posts around these subjects too.

Loud Crowd Agency is a digital marketing and creative agency offering a range of web & SEO solutions for companies of all sizes. You can find more helpful resources about SEO and digital marketing on their blog.

Lenka Koppova

Lenka Koppova

Lenka Koppova is #OrganicSocial Strategist and Trainer. She’s helping badass entrepreneurs to achieve their goals by leveraging the power social media marketing (the right way). She’s also the founder of Cambridge Social Media, a community-driven organisation helping local businesses and non-profits to get to grips with social media. As part of CSM, she’s running regular meetups, workshops, as well as an annual social media conference based in Cambridge, focused on helping businesses to harness the power of social media.

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