Reels, Reels, Reels… It seems like Instagram’s Reels feature is taking over Instagram at the moment! It’s definitely the hottest trend on the image-sharing platform right now, providing an easy way to create fun and engaging video content.
But as with all new social media feature announcements, there’s a lot of buzz around Reels right now. So we understand if you’re feeling overwhelmed and frustrated. We get it, it feels like just another thing to get to grips with on top of all your other responsibilities.
That’s why we’ve written this post to help you navigate the noise and get down to the nitty-gritty.
The bottom line is there’s real potential in Reels right now if Instagram is where your business and your customers are. As you’ll discover, they are a great way to reach new audiences and grow your brand awareness.
If you’re still on the fence about Reels, we’ve compiled some super helpful resources from our favourite Instagram experts.
First things first, what is Instagram Reels anyway?
Instagram Reels is a new feature that allows you to create 15-second multi-clip videos with audio, effects, and new creative tools. Sound familiar? It’s basically Instagram’s (Facebook’s) answer to TikTok.
You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community on a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.
Sounds interesting, I want to learn more
The best place to start is the Instagram for Business blog. It’s where the company first announced Reels and provides a pretty solid overview of the new feature.
What if I’ve got more questions?
If you have specific questions, visit the Facebook Help section dedicated to Reels. It contains FAQs, so there’s a good chance you can find the answer you’re looking for.
How do I start creating Reels?
If you’re looking for a step-by-step practical way to learn how to create Reels, check out the following helpful resources:
- How To Use Instagram REELS For Business — a YouTube tutorial by Sarah Moore
- How To Use INSTAGRAM REELS — a YouTube tutorial by Elise Darma
- And our go-to place for in-depth guides about Instagram Marketing, Later
How do I come up with interesting ideas?
If you’re looking for ideas and inspiration, we’ve got some amazing resources below:
- How To Find Instagram Reels Ideas For Your Business (PROVEN TO WORK!) by Sarah Moore
- Reels Inspiration For Small Businesses from Pippa Akram
Bonus: Here is a bunch of really inspirational Reels to get your own creative juices flowing:
Okay, now I know the Reels dos, how about the don’ts?
Here are some Reels tips and mistakes to avoid:
- 5 Tips for Creating Reels from Social Pip
- INSTAGRAM REELS Editing – Tips and Tricks by Elise Darma on YouTube
Still got questions? Let us know in the comments! Likewise, if you’re already using Reels, please tell us how it’s going.