Getting started with Instagram Reels for your business

Getting started with Instagram Reels for your business

Reels, Reels, Reels… It seems like Instagram’s Reels feature is taking over Instagram at the moment! It’s definitely the hottest trend on the image-sharing platform right now, providing an easy way to create fun and engaging video content.

But as with all new social media feature announcements, there’s a lot of buzz around Reels right now. So we understand if you’re feeling overwhelmed and frustrated. We get it, it feels like just another thing to get to grips with on top of all your other responsibilities.

That’s why we’ve written this post to help you navigate the noise and get down to the nitty-gritty.

The bottom line is there’s real potential in Reels right now if Instagram is where your business and your customers are. As you’ll discover, they are a great way to reach new audiences and grow your brand awareness.

If you’re still on the fence about Reels, we’ve compiled some super helpful resources from our favourite Instagram experts.

First things first, what is Instagram Reels anyway?

Instagram Reels is a new feature that allows you to create 15-second multi-clip videos with audio, effects, and new creative tools. Sound familiar? It’s basically Instagram’s (Facebook’s) answer to TikTok.

You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community on a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.

Sounds interesting, I want to learn more

The best place to start is the Instagram for Business blog. It’s where the company first announced Reels and provides a pretty solid overview of the new feature.

What if I’ve got more questions?

If you have specific questions, visit the Facebook Help section dedicated to Reels. It contains FAQs, so there’s a good chance you can find the answer you’re looking for.

Examples of Instagram Reels for businesses


How do I start creating Reels?

If you’re looking for a step-by-step practical way to learn how to create Reels, check out the following helpful resources: 

How do I come up with interesting ideas?

If you’re looking for ideas and inspiration, we’ve got some amazing resources below:

Bonus: Here is a bunch of really inspirational Reels to get your own creative juices flowing:

Okay, now I know the Reels dos, how about the don’ts?

Here are some Reels tips and mistakes to avoid:

Still got questions? Let us know in the comments! Likewise, if you’re already using Reels, please tell us how it’s going.

Olina Kosta

Olina Kosta

Olina is a marketing all-rounder with over 8 years of experience in both digital and traditional marketing: social media, content and email marketing, as well as event management. She is passionate about creating compelling content which reflects brand voice and identity and resonates with the target audience.

Leave a Comment

Sign up for our Newsletter