Cambridge Social Media

Mark W. Schaefer is a globally-recognised keynote speaker, educator, business consultant, futurist, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specialises in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Dan Knowlton is a UK-based digital and social media marketing expert who has grown Knowlton into a multi-award-winning business that has worked with the likes of FIFA, Wahl, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. In addition to running Knowlton, Dan is known for giving his best insights away on stages around the world. Dan is also the co-host of the Business Anchors Podcast which is the only business podcast you’ll get excited to listen to at the weekends.

Known for her TEDx talk ‘From the block to the Bank’ – award-winning motivational speaker, spoken word artist and CEO of CatBud (a social enterprise creating pathways for young offenders); Jamala is passionate about community impact and helping others achieve greatness.

Simon is an entrepreneur, angel investor, mentor, podcast host, founder and Chief Purpose Officer at The Purposeful Project. He has started 19 companies, invested in over 60+ startups and has mentored hundreds of founders. Having sold his award-winning branding and digital agency, Fluid, to PwC, Simon now focuses on inspiring, motivating and guiding both budding and experienced entrepreneurs by sharing his personal experiences, insights, ideas and tips. His mission is to help 10,000,000 people start and grow a business of their own.

Lyndsay is the author of the best-selling book, Content Fortress and director of Jammy Digital – an award-winning agency that helps entrepreneurs get more sales from their websites. She’s also a mum of one toddler and two cats.

Having experienced just how difficult it is to balance work and family life, Lyndsay discovered how to use her brand and content to protect her time and mental health. She now dedicates her time to helping other business owners do the same.

Mark Masters is based at the seaside, in Poole, Dorset.

Since 2013 Mark has demonstrated with You Are The Media (YATM), a platform to show how people and businesses can build their own loyal audience, via the spaces they control. He did it by building his own community from zero!

You Are The Media is a marketing and media training and learning community. It consists of online and offline events, an annual conference, training, podcast and the weekly YATM email sent every Thursday at 6.30am (GMT).

Mark believes that your loyal audience is a lot less than you think, you can create work you are proud of and people can become a trusted voice that others cannot ignore.

Kenda Macdonald is a forensic psychology major and the founder of Automation Ninjas. She is an international keynote speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain.

Her biggest bugbear is how “modern” marketing doesn’t take consumer behaviour into consideration. Her mission is to fix that.

Over years of insight through growing Automation Ninjas into an award-winning agency, becoming the UK’s leading behavioural automation agency through this behaviour first approach, Kenda has distilled her marketing knowledge and combined it with psychology proficiency.

The results for her clients have been phenomenal – and she’ll share those secrets with you.