that's a wrap!

Thank you to everyone who
attended Cambridge Social
Media Day 2020!

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Cambridge Social Media Day 2020 in association with our partners: Shifties

CAMBRIDGE SOCIAL MEDIA DAY 2020

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What you’ll get

This small investment in yourself will grow into so much value for you and your business.

Our 2020 speaker line up, including:

Our 2020 speaker line up, including:

Schedule of Events

Cambridge Social Media Day 2020 is an online event split over two days with talks from expert speakers on Day One, and interactive workshops and sessions on Day Two.

Day One - Customer Focus is at the heart of the talks on the first day of the event, from great experiences to behaviors, and how to get oversubscribed.

Day Two - Workshops and Interactive Sessions from industry experts aimed at improving your social media skills and providing opportunities to network.

* Timing and conference running order may be subject to change

Get your Tickets

Don't miss out! Tickets are selling like hot cakes.

Cambridge Social media Day 2020

£50
+VAT
  • Access to all talks and workshops during the two-day event
  • Recordings and additional materials from all the sessions
  • An opportunity to learn from the best in their fields
  • A chance to network with fellow entrepreneurs

Get your Tickets

Don't miss out! Tickets are selling like hot cakes.

ONE DAY TICKET

£30
  • Access to all workshops during the day
  • Recordings and additional materials from all sessions
  • An opportunity to learn from the best in their fields
  • A chance to network with fellow entrepreneurs
  • Drinks and food throughout the whole day.

VIP

£100
  • Access to all workshops during the day
  • Recordings and additional materials from all sessions
  • An opportunity to learn from the best in their fields
  • A chance to network with fellow entrepreneurs
  • Drinks and food throughout the whole day.

TWO DAY TICKET

£50
  • Access to all workshops during the day
  • Recordings and additional materials from all sessions
  • An opportunity to learn from the best in their fields
  • A chance to network with fellow entrepreneurs
  • Drinks and food throughout the whole day.

More about Our Speakers

Alex Hughes

Alex Hughes

Connect. Learn. Grow.

Alex is a firm believer that these are the three core values when it comes to personal growth as an entrepreneur. Hear Alex’s experiences, be inspired and adopt some of his tips in your own entrepreneurial journey.

An award-winning entrepreneur and founder of Shift Momentum and Shifties, Alex has spent the last four years building a portfolio of businesses and continues to support 100’s of people to build their own version of success.

Andy Lambert

Andy Lambert

Co-founder, ContentCal
Speaker

2020 social media changes, and 2021 trends and predictions.

The social media changes that you need to know:

Did you know that since the COVID-19 crisis started…

  • General social media engagement rates are up 61%
  • Social Media Livestream consumption is up 66%
  • Twitter users climb by 23%
  • LinkedIn engagement is up 24%
  • Pinterest engagement is up 75%
  • WhatsApp usage is up 40% (76% increase in Spain)
  • Facebook usage is up 37%
  • Instagram usage (between 18-35-year-olds) is up 40%
  • TikTok UK users have increased by 34%
  • Snapchat daily active users (DAU) has increased by 20%

Basically, there isn’t a social media platform around that’s not experiencing significant growth right now.

Find out what these changes could mean for your business and keep up to date on everything you need to know about the social media and content marketing world right now.

Andy Lambert has more than 10 years’ experience of creating markets, building profitable businesses and leadership roles in industry-leading SaaS organisations.

One of the Founding Team of ContentCal, a Social Media Marketing technology software, that since launching in January 2017 has achieved:

  • March 2017, won the award for the ‘best newcomer in B2B Marketing’
  • August 2017, expanded our user base into the US, Europe and Asia
  • March 2018, grew revenues 300% from Q1 2017 to Q1 2018
  • November 2018, Crowned Content Management Tool of the year
  • April 2020, Closed a £2.5 million funding round with Fuel Ventures

Today, ContentCal is used by more than 40,000 companies in over 140 countries and continues to grow at 100% YoY

Carly Stringer

Carly Stringer

Facebook Advertising Consultant
Industry Expert

How to use Facebook ads to grow your online store.

In this talk Carly Stringer will show you how to build an effective eCommerce Facebook ads funnel to grow your online store.

You will learn:

  • The things you need to have in place before running Facebook ads
  • The key stages of a marketing funnel, why you need one and how to use Facebook ads to target each stage
  • Examples of the types of ads and messaging to use at each stage of the funnel
  • Bonus: The last-minute things you can do to maximise Christmas sales using Facebook ads

Carly is a freelance Facebook advertising consultant based in Kent. She works independent online retailers across a range of sectors – including clothing, accessories, toys, stationery, gifting and homeware – to help them grow with the power of Facebook and Instagram ads.

Charles Commins

Vibrant Sound Media

How to give yourself a voice through podcasting

It’s a cliche but I really did spend my childhood taping the Top 40 on a Sunday and then using it to make my own radio shows during the week. This started a lifelong love of all things audio and after finishing my A-Levels I moved to Warrington to study Media and Radio Production at the University of Manchester. I quickly established myself as a radio presenter on the campus radio station and went on to work on shows in Warrington and across the North West.

In 2018 I went solo and setup Vibrant Sound Media, Warrington’s first podcast production company. Since then, I’ve gone on to present and produce over 500 podcasts for people all over the world. I’ve worked on branded podcasts for companies (such as Proofpoint and Malwarebytes), charities (like Human Story Theatre) and independent bedroom podcasters. I also produce and present my own podcast about Northampton Town Football Club called It’s All Cobblers To Me.

Danielle Bridge

Danielle Bridge Ltd

Mental Health and Social Media – Is it really that bad?

I am the CEO of a training company, CEO of my own mental health consultancy company, activist for all things mental health and conversationalist. I am a wife, mother and friend to many. I am the Co-Chair of a mental health network and it is my mission to normalise every aspect of life and if we are going to overshare, we are going to overshare with impact.

www.daniellebridge.co.uk

Dan Holloway

Dan Holloway

Founder, Authority & Status, CMO at Quicc
Industry Expert

Is YouTube the best rabbit hole for your Business?

How to start, grow and scale with YouTube!

YouTube is often touted as a fantastic platform through which to grow your business… But will it work for you? How do you get started? How do you grow…? All these (and more) are questions Dan Holloway will be answering in this talk…

Watch it to the end and you will know if YouTube is right for you. How to start. What to Create. How to Optimise. How to Grow. How to Scale. Be ready to take notes (LOTS OF NOTES!)

Dan Holloway is bringing deep and strategic advice for small and big businesses who want to scale their businesses much faster. Dan’s mission is to turn experts into influencers, and influencers into scalable businesses. Dan is no stranger to video and sharing valuable information about business strategy, social media and video marketing through this medium.

 

Daniel Priestley

Daniel Priestley

Author, Key Person of Influence
Keynote speaker

How to use social media to become oversubscribed

Daniel Priestley started out as an entrepreneur at age 21 and built a multi-million dollar event, marketing and management business before the age of 25. A successful entrepreneur, international speaker and best-selling author, Daniel has built and sold businesses in Australia, Singapore and the UK.

He is the founder of Dent, which runs a nine-month growth accelerator programme for small enterprises, working with over 500+ entrepreneurs each year to develop their businesses.

Daniel uses campaigns to help raise up to $100,000 for charity each year and is connected to some of the world’s most known and celebrated entrepreneurs and leaders. With a passion for global small business, Daniel is the author of the four best-selling books:

  • Key Person of Influence
  • Entrepreneur Revolution
  • Oversubscribed
  • 24 Assets
Ed Goodman

Ed Goodman

Founder
Freelance Heroes

Panel discussion: The Power of Communities on Social Media.

Ed is a Social Media Trainer and Consultant, as well as Co-Founder of the award-winning online community, Freelance Heroes.

He’s delivered keynote speeches and presentations, including at the MADE Festival, Business Start-Up Show, Pure London Fashion Event and more. Over the last 17 years, his training has taken him across the UK, US, Europe, and Asia, to business big and small, and in the private, public, and not-for-profit sector.

In 2020 Ed launched two new weekly podcasts and is author of the book “New Business, Next Steps: The All-in-one Guide to Managing, Marketing and Growing Your Small Business”.

He also volunteers at local community and charity events, mainly hosting and MC-ing. 

 

Georgina White

Georgina White

Pinterest Coach
Industry Expert

Discover The Power of Pinterest.

Find out WHY Pinterest should be forming an essential part of your marketing strategy. Set up and optimise your bio to get started on Pinterest the right way for success.

Recently listed as one of 40 Top Digital Women to Watch in 2020, and Finalist for Digital Woman of the Year 2020, Georgina White is a UK-based Pinterest Coach, Mentor and Manager providing both Pinterest Marketing management, training and support to small businesses, both nationally and internationally.

https://www.enterprisenation.com/get-connected/n4g4j7z9-georgina-white/

 

Julia Bramble

Bramble Buzz

Facebook 2020 – why savvy marketing kicks “hacking the algorithm” ‘s butt

Now, more than ever, we need to make sure that the time and energy we put into Facebook marketing is effective. In this talk you’ll understand why following the latest ‘algorithm hack’ is a sure-fire way to overwhelm and frustration – you’ll discover what savvy marketers do instead. From top tips on the newest features, to creating content that gets results, this talk will give you tactics you can put in place at once as well as a structure on which to base your longer-term planning. Re-energise your Facebook marketing today!
 

BrambleBuzz

 

Joe Glover

Joe Glover

Founder
The Marketing Meetup

Panel discussion: The Power of Communities on Social Media.

Joe is a nice guy, trying to spread a bit of kindness in an industry he loves. He runs a community of 17,000+ of the world’s loveliest marketers across the UK and US. You should join! 🙂

He also does a few other bits: Humans of Healthcare, Marketing Academy, Empath Marketing.

 

John Espirian

John Espirian

Web content writer and LinkedIn Consultant
Industry Expert

Best practice for building an effective LinkedIn presence.

Understand the dos and don’ts of the world’s biggest professional networking platform, develop a profile that stands out, and create content that gets noticed, remembered and preferred.

  • You’ll learn some of the big “don’ts” of LinkedIn, as well as tips for better profile settings and guidance on creating posts that get engagement.
  • You’ll learn a tactical approach to LinkedIn as well as the dos and don’ts for building an effective presence.
  • You’ll see settings that will enhance your profile, and you’ll learn how to create a headline that’s interesting, informative and intriguing.
  • You’ll learn how to create content that stands out and that gets good organic reach. And much more…

John Espirian is the relentlessly helpful technical copywriter and author of Content DNA. He writes B2B web content to help his clients explain how their products and services work. He also helps people to build a better presence on LinkedIn.

At the start of 2017, John went all-in on LinkedIn for his B2B technical copywriting business. Check out his results:

  • 45× increase in profile & content views.
  • 5 million post views in the last 12 months.
  • 60% new leads via LinkedIn.
  • £10K+ extra income.

John Monks and Rachel Davis

Finding your flow and setting intentions

Our thoughts and energy create our reality. When our energy flows, our ability to achieve what we want to is increased. When you make plans and lists, the universe may decide otherwise (remember your plans for 2020?!) If you instead set intentions at the beginning of a day, year or project, powerful potential is unleashed.
In this breakout session, Curve’s expert coaches will guide you through exercises that will connect you to your flow and create a simple and motivating intention that will direct your mind and give you purpose.”

John Monks is an expert facilitator and team coach, and co-founder of Curve. He loves to help organisations solve their own problems and come up with great new ideas, and he’s an ardent believer in the power of workshops to achieve the impossible. He works with teams around the world in organisations as diverse as NYPD, Coca Cola, the UN and Comic Relief. || Rachel Davies is a Curve facilitator and content creator, as well as a trained chef and cookery teacher, running her own business teaching people how to unleash their creativity in the kitchen. Her goal is always to break down barriers, bring people together, and help them work as a team. During her many years with Curve, Rachel has co-created and facilitated workshops including Remote Workshop Workshop, Building Brilliant Collaborations, and Finding Your Seat at the Table.

John Monks | Rachel Davis

Katie Earl

Katie Earl

Editor and Writing Coach
Industry Expert

Why Blogging is the Greatest Untapped Resource in your Social Media Armament.

In this session, you’ll learn the true potential that blogging holds for your business and how to blog effectively so as to position yourself as the go-to expert in your field of expertise.

Takeaways/Learnings:

  • The written content that you publish will impact the buying decisions of your audience, for better or for worse
  • For blogging to be effective, it needs to be consistent, well-written, and truly insightful, containing actionable advice for your audience
  • A great blog should educate, entertain, and allow your audience to build trust with you While SEO is important, you shouldn’t manipulate or distort your blog purely for this purpose.
  • A content plan to follow will allow you to build an effective strategy while also helping to improve your productivity and consistency.
Kendra Macdonald

Kenda Macdonald

Automation Ninja
Speaker

The secrets and myths to creating lead magnets and building an engaged list.

Kenda Macdonald is an Automation Ninja. With a background in forensic psychology, an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing behavioural marketing for over eight years and after founding Automation Ninjas in 2015, she has grown the behavioural marketing automation agency into a multi-award winning powerhouse.

She’s the best-selling author of Hack The Buyer Brain, an international public speaker and doting cat mum. She spends her waking hours helping businesses understand human behaviour so they can build and automate customer journeys that bring in better quality leads that convert higher, spend more money for longer and are happier while doing it.

‘My mission is to help forward-thinking businesses get better quality leads, that convert better for happier customers who spend more. The key to this is combining buyer psychology and marketing automation.

‘We Ninjas are pretty awesome at understanding what makes your customers tick. And being the crafty, data-driven ninjas that we are, we blend this knowledge with your goals to create marketing automation and customer journeys that gain (and keep) better, happier customers, that spend more and that make your life easier.

‘We define marketing as everything you do to get and keep a customer. In today’s modern, consumer driven world it’s impossible to manually manage everything you do to get and keep a customer. Automation helps you leverage tools and strategies to help get more leads and convert more customers.

“But all of this is meaningless without a plan. The customer journey is your plan and strategy to get and keep more customers, helping you thrive in a consumer-driven market. We design and implement super simple but effective customer journeys. And keep everything running smoothly with marketing automation.’

Krishna Solanki

Krishna Solanki

Founder, Krishna Solanki Designs
Industry Expert

Squarespace: The right CMS for your business?

In Krishna’s session, you’ll learn about Content Management Systems, covering an overview of the top three platforms – Squarespace, WordPress, and Shopify. You’ll discover why Squarespace is the CMS of choice for small businesses in digital, PR, science, retail, food and… well, any sector!

Key learnings and takeaways include:

  • Understanding what a CMS is, and breaking down some common jargon
  • Learning what you should keep in mind when choosing a CMS for your business
  • Gaining a better understanding of three of the main platforms: Squarespace, WordPress and Shopify
  • Focus on Squarespace – why it’s a great platform and one that should be on your radar! From setup, ease of use, maintenance, integrations and more – plus how to get started with a discounted sign-up

Krishna Solanki is a brand and Squarespace website designer who creates distinctive brands and bold award-winning websites for businesses of all sizes that truly stand out from the crowd. With 15 years of design experience under her belt, Krishna believes design is about being intentional and creating an emotional connection.

She loves helping fellow business owners who want to stand up and stand tall within their industry, whether that be by bringing their brand vision to life or via a website that converts… or both!

Krishna is a Squarespace Partner and a member of their affiliate program, and a Squarespace Circle Member.

https://www.krishnasolankidesigns.com/

 

Lenka

Lenka Koppova

Cambridge Social Media

Lenka is an #OrganicSocial Strategist and Trainer. She’s helping badass entrepreneurs to achieve their goals by leveraging the power social media marketing (the right way).

She’s also the founder of Cambridge Social Media, a community-driven organisation helping local businesses and non-profits to get to grips with social media. As part of CSM, she’s running regular webinars, meetups, workshops, as well as an annual social media conference based in Cambridge, focused on helping businesses to harness the power of social media.

Lucy Hall

Lucy Hall

Digital Women, SocialDay – Avviso Media Ltd

Panel discussion: The Power of Communities on Social Media.

Lucy is co-owner of Avviso Media Events and Marketing Agency, Founder of SocialDay (the UK’s most exciting media festival) and Digital Women, a platform and community that empowers women through digital skills.

She works as both a community builder and leader and is a strong advocate for educating businesses with digital skills through DigitalWomen and her training, planners and guides.

Lucy is also a Facebook Certified Lead Trainer and Facebook #Shemeansbusiness accredited Trainer. She delivers the social media modules and training for Amazon Small Business Accelerator with Enterprise Nation. Lucy also appears regularly in the mainstream media talking about social media for business.

 

Peter Sumpton

Marketing Consultant
Industry Expert

Customer Persona – Fact or Fiction?

  • What is a persona
  • What to include
  • Where to find information
  • B2B Persona
  • Examples

The passion and commitment to the profession Peter loves – marketing, can be infectious. Having seen first-hand what poor marketing tactics and ineffective marketing strategies can do to a business, Peter knows how to effectively take the building blocks of marketing and formulate sound and structured plans for long term success.

Peter has held many positions within marketing since leaving University (a gift and a curse some would say), starting as an assistant and working through the ranks to head up a number of Marketing Departments. Taking this ‘from the ground up’ approach, has allowed Peter to hone his skills and develop an understanding that every business is unique and that the magic happens through robust and justifiable marketing strategies!

Today, as a consultant, tutor and podcaster, Peter covers the entire marketing genre from strategic planning to creative thinking and consumer engagement, culminating in his ultimate goal of helping Marketers and Marketing Departments become central to a business and achieve long term success.

Peter’s two favourite marketing quotes are:

  • ‘People like us, do things like this’ Seth Godin
  • ‘The most human company always wins’ Mark Schafer
Pippa Akram

Pippa Akram

Founder, Social Pip
Industry Expert

Instagram 101: A Definitive Guide.

Your Instagram profile is the first thing you create when you open a new account on the platform but is it working hard enough for you? Spend an hour with Pippa polishing your profile to perfection so you can be sure that it’s attracting the right kind of followers and promoting your business in the right way.

Follow this up by discovering exactly how Instagram’s five different content ‘channels’ (the ‘Grid’, Stories, Live, IGTV and Reels) work so you can avoid getting overwhelmed and confused.

You’ll leave the session:

  • Knowing how to take your profile from good to great
  • Understanding how Instagram’s ‘content channels’ fit together
  • Confident in your choice of ‘content channel’
  • Adept at creating a profile which will turn visitors into followers

There will be plenty of Q & A opportunities.

Dr Reena Kotecha

Medical Doctor, Organisational Consultant, TEDx & International Public Speaker

Mindfulness; a core skill resilience skill to thrive in today’s world

Dr Reena Kotecha studied Medicine and undertook a BSc in Neuroscience and Mental Health at Imperial College London and following this spent the early part of her career serving in the National Health Service UK, as a hospital doctor. Alongside this Reena trained in the therapeutic use of Mindfulness Meditation at the British Mindfulness Institute and is also a certified teacher of ‘Search Inside Yourself’; a Mindfulness based Emotional Intelligence training programme developed at the Search Inside Yourself Leadership Institute, USA.

Reena has a keen interest in employee wellbeing and in 2016 designed and developed Mindful Medics; The Healthcare starts with Self Care programme, which she delivers to clinical and non-clinical staff in healthcare settings across the globe. She also works within non-healthcare sectors, applying her expertise to deliver individual and organisational effectiveness solutions in high performance work settings.

https://drreenakotecha.com/

Sarah Moore

Sarah Moore

Chief Creative, Eleven Lights Media
Industry Expert

One Month of Content!

How to plan, create and schedule content for a month. Tools for content creation and planning. Sarah will show you how to plan and research for content creation as well as how to create the content from scratch (I’ll include some tricks to make it easier) and then we’ll look at how to schedule it out!

Sarah is the Chief Creative at Eleven Lights Media; a video-first social media agency. She has worked with global brands and digital agencies to implement strategy across every social platform. She firmly believes that simply by showing up you increase visibility and by increasing visibility you increase opportunity.

 

Thana Asaad

Thana Asaad

Founder, Digital Thanaya
Industry Expert

Create Engaged Communities on Facebook Groups.

Based on the success story of the Cambridge Social Media community, this talk will present and explore the tested-and-proven ways of growing an online community. Some of the points to be explored: 

  • Ways to grow the community
  • Create and update the strategy
  • Managing team and members
  • Create to educate
  • Rules and inclusivity

Thana is Founder and Director at Digital Thanaya and has specialised in bi-lingual digital content for English and Arabic audiences since 2012. She is also a team strategist and community manager for Cambridge Social Media.

www.digitalthanaya.com

Victoria Taylor

Customer Experience Consultant
Opening keynote speaker

Good Experiences Don’t Happen By Chance, You Have To Design For Them

Do you want to unlock the true potential of customer experiences? Would you like to learn how to deliver exceptional service and experience to your prospects and customers? Now it’s even more important than ever to put your customers at the forefront of everything that you do!

In this opening keynote, Victoria Taylor will talk about the importance of creating great experiences for your customers!

Key learning points:

  • Why brand begins before someone is your customer
  • Tapping into the pre-experience
  • Why focusing on experiential customer moments (not just customer journeys) matters
  • A brand is not what we tell people it is, it’s what people tell each other it is – designing for this.

Victoria Taylor has consulted boutique businesses, fortune 100 brands and everything in between for over a decade. She works with brands to make people matter; providing impactful, seamless and meaningful customer and employee experiences. She’s a proven customer experience leader who brings together the digital and physical worlds, transforming experience at every moment and interaction someone has with a brand.

Make people matter and your brand will matter to them.

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