• The DressCode Shirts story – presentation by Andy Boothman

Additional resources:

• How to start engaging with your social media audiences – blog post
• Social media demographics – blog post
• Research platforms mentioned: Quora and reddit
• Social media listening tools: BrandWatch or Social Bakers (There are high-end and fairly expensive solutions, they are not necessary for small businesses!)
• Using Twitter Advanced Search as a social media listening tool: a blog post from Buffer and Sprout Social