- Building an Influencer Strategy – presentation by Emilie Silverwood-Cope
Additional resources
- Instagrammer with 2 million followers fails to sell 36 T-shirts – news article
- The Ultimate Guide to Instagram Influencer Marketing – by Later (Including a free Instagram Influencer Marketing Strategy Guide)
- How Much Instagram Influencers Really Costs – by Later
- 15 Best Influencer Marketing Platforms for your Business – by Small Business Trends
- Influencer marketing for small businesses and startups – guide and a case study from Mark Schaefer
Building an Influencer Strategy – Cambridge Social Media Meetup talk recording ⤵️